Resource
SEO Guide for Real Estate
A practical guide to helping your website get found online.
On-Page SEO
- Use relevant keywords in your page titles and headings
- Write unique meta descriptions for each page
- Include your target market and services in your content
- Use clean, descriptive URLs
- Add alt text to all images
Local SEO
- Create and verify your Google Business Profile
- Include your city and service areas on your website
- Add your business to local directories
- Encourage client reviews on Google
- Use location-based keywords in your content
Content Strategy
- Publish helpful content that answers common questions
- Write about your local market and neighborhoods
- Create service-specific pages (buying, selling, investing)
- Keep content fresh and updated regularly
- Use a blog to target long-tail keywords
Technical SEO
- Ensure your website loads quickly
- Make sure your site is mobile-friendly
- Use HTTPS (SSL certificate)
- Submit an XML sitemap to Google Search Console
- Fix broken links and redirect old URLs
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